...putting the customer at the center, respecting the customer’s wishes, making yourself interested in what the customer is interested in, and – when in doubt – consulting the customer herself for guidance will work wonders.
How can you make yourself likable? The best way, whether you’re presenting to a group or even conversing one-on-one, is to make it clear that you like the other party. And the only way to express that feeling believably is to actually feel it.
It’s vital to have skills to be comfortable following up, sending an email, tweeting, blogging or posting, as the new version of face-to-face…screen-to-screen. It’s important to be comfortable with both sets of communication skills – in-person and online.