Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

Stop Marketing! Here's How Smart Companies Are Engaging Customers

Brands must demonstrate at every step in the customer journey that they understand what consumers need and want.

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5 Social Media Essentials to Maximize Event Success

In today’s digital age, social media can transform what might have been an ordinary event into a great success.

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Tapping Into The Buyer’s Brain With Psychology-Driven Marketing

The best marketers use psychology to tap into a buyer’s brain. It’s an art and a science. Here are 10 of the best and most utilized psychology-driven strategies in marketing.

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Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile

When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the right time, to the right person.

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The Modern Customer Experience Framework

In the last three years the entire landscape of how consumers do business with companies morphed. Enter the sharing economy.

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10 Best Practices To Winning In Digital Retail (E-Retail)

In traditional shopping, there is a limited selection, and product availability plays a big role. In e-retail this is almost never a concern...

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Why Facebook doesn’t like your brand

By understanding behaviours in real-time and developing relevant personalised content, brands can harness the power of social media to win customers back, while cultivating fresh business opportunities.

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Want Quality Content? Then It’s Time to Get Naked

Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a couple, they’d be having trouble, maybe even on a break.

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