Below you will find some interesting and useful sources of knowledge we have collected for you.

TapSense Releases Latest Mobile Marketing User Guide

A lot of marketers know they should be accommodating our new, more mobile online habits, but haven’t been given straightforward advice on just how to do that.

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How to Improve Your Mobile Marketing Strategy

It's easy for businesses to lose potential customers with a complicated, slow or inefficient mobile website. After all, if your business doesn't have a viable mobile strategy, chances are that one of your competitors does, and that stiletto-hunting customer will go to them.

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Why Customer-Centric Mobile Optimization Matters

While it’s critical to address the mobile environment, it’s equally important to address it well.

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How Advertisers Can Combat Mobile Fragmentation

While Google appears to be working on an approach to deal with Android OS fragmentation, other issues causing mobile fragmentation persist such as multiple screen sizes, browsers, video players, etc.

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