Below you will find some interesting and useful sources of knowledge we have collected for you.

5 More Landing Pages Tests To Improve Performance

Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance.

Read the article

5 Email A/B Split Test Ideas You Haven’t Tried

The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the companies that does.

Read the article

The ABCs Of A/B Testing

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t) go with your campaigns.

Read the article