Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

5 More Landing Pages Tests To Improve Performance

Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance.

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5 Email A/B Split Test Ideas You Haven’t Tried

The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the companies that does.

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The ABCs Of A/B Testing

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t) go with your campaigns.

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