Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels.

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How To Make User-Friendly (And Search-Engine Friendly) Scannable Content

The irony of being a usability professional is understanding that overlooking the obvious is something most users do. Designers, developers, content writers, and other web professionals are so heavily involved in their responsibilities on a website that they overlook obvious (and even essential) content guidelines.

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Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors?

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4 Myths About User Experience - And How to Bust Them

Don’t forget that the real benefit of UX knowledge comes from using it to design empathy into every aspect of your organization.

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Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!

Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers.

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Stop Redeveloping Your Website

One of the great tools that Web designers and developers have had for a while now is conversion optimization. This gives us the ability to test how a design or copy change can impact what a visitor does on the website.

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Convert Email Subscribers To Customers

Take advantage of email’s automation capabilities with these triggers at various subscriber milestones to create additional purchases.

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The Future Of UX Design: Tiny, Humanizing Details

Designer Dan Saffer’s new book, Microinteractions, makes the case that design is in the details--the very small details that make systems friendlier.

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