Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

What The New Gmail Inbox Means For Your Email Campaign

Performance over the past two months suggests anything that looks, acts or sounds like a marketing email is automatically filtered into Promotions.

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Create Precise Buyer Personas With SEO Data: A 10-Step Guide

Content — whether it’s for a website or other asset — often fails because it is built upon faulty buyer personas that, in turn, create a weak foundation. That’s because many marketers develop their buyer personas based on a hunch or guesswork.

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Advertising Has a Banking-Industry-Size Fraud Problem

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well.

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Brand Personality On A Small Business Website: Possible?

Small businesses should be even better at projecting their personalities online than big companies.

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4 Ways To Create Successful Social Media Content

When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks.

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The 5 Ways Companies Mishandle Online Complaints

The customer activism trend is only going to accelerate because people get better results on Twitter than they ever got from the Better Business Bureau.

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Secrets Of Successful Marketing Analytics Adoption

77% of marketers surveyed believe data on customer purchase histories can improve marketing ROI, yet only 21% actually use it. Likewise, 88% believe behavioral data can do the same, but only 20% use it.

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Long Tail Content For SEO — 2013 & Beyond

There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it.

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