Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel

The world of advertising has shifted from a one-step advertising funnel to a multi-step funnel, caused simply by the inception of the Internet and the ability it’s given people to easily access content.

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Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!

Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers.

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5 More Landing Pages Tests To Improve Performance

Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance.

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5 Email A/B Split Test Ideas You Haven’t Tried

The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the companies that does.

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Measuring Brand Perception & Strength With “This Is Not Spam”

For the most part, email subscribers are already customers, and the email marketing channel is used to both create demand and foster loyalty. As a result, metrics like TIS and TINS can serve as a strong indicator of how customers perceive your brand – better than social and better than intrusive website surveys.

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50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media

The biggest difference between the “very successful” and “not successful” companies is their use of social media as part of the SEO strategy.

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Stop Redeveloping Your Website

One of the great tools that Web designers and developers have had for a while now is conversion optimization. This gives us the ability to test how a design or copy change can impact what a visitor does on the website.

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How Advertisers Can Combat Mobile Fragmentation

While Google appears to be working on an approach to deal with Android OS fragmentation, other issues causing mobile fragmentation persist such as multiple screen sizes, browsers, video players, etc.

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