Guest posting done correctly still works really well – note the emphasis on “done correctly.” I’m not recommending you remove it from your tactic list, but a little tactical diversity never hurt anyone.
It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how businsses are missing out on key connections throughout the so-called “customer journey”.
While the term “modern marketing” is getting a lot of visibility these days, what does the phrase really mean? And what does it take to turn your organization into a practitioner of modern marketing? I believe there are five key tenets to modern marketing, which, if embraced, can transform a company and a career.
In an age where consumers’ content consumption has almost touched the brink of saturation, finding individuals who are considered influencial when it comes to consumer decisions can make a world of difference for brands.