Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

10 Lies You Should Never Believe From SEO “Gurus”

While it’s generally accepted that a well-run SEO campaign is an essential part of any online marketing strategy, many business owners still aren’t really clear on how to improve their search rankings; and so, they turn to supposed experts for help.

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Nielsen Study: Social Media Drives TV Viewers Awareness, Enjoyment Of Programs

Nielsen added more data to the social-matters side of the ledger, reporting a study showing that 25% of U.S. viewers said they were more aware of TV programs because of their social media interactions.

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Google is now ranking websites with HTTPS higher in its search results

Google says that its efforts have affected fewer than one percent of search results so far, while HTTPS adoption is less of an influence on results than primary factors like content quality.

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7 Lies About SEO You Probably Believe

The thing about SEO is that it’s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it also means there are a lot of misconceptions out there as anyone can create a blog and write about SEO, even if they are not experts.

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How To Improve The Customer Experience By 180 Degrees

I know that you have a point of view about your business, your customer experience, the quality of your customer service. But if you’re like many businesses, you’re off by 180 degrees in your viewpoint here. You’ve been failing to experience how your business feels, looks, tastes, and even smells from the customer’s point of view.

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How Equal Are Your Relationships With Your Customers?

The equality of the relationships that businesses have with their customers was an idea that came up in a recent interview that I conducted with John Marick, the co-founder and CEO of Consumer Cellular, the awarding winning provider of cell (mobile) phones and services in the US.

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Top Five Local SEO Myths — And Truths

Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about how to really use SEO to build their businesses.

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Redefining Digital Marketing: An Approach to Solving Business Problems

We are perhaps limiting our thinking and the potential of how powerful our work can be, by only looking at digital as yet another communications channel.

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