Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

How Long Should Your Content Be? What Works On Blogs, Facebook & More

Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.”

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B2B Decision-Making: The Proof Is In the Influencers

In order to make the right choices regarding who to target to ensure your brand is part of the product buying conversation, decision makers (unsurprisingly) turn to sources they trust, who are highly influential in the decision-making process.

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5 Tips To Kill The Competition In Local Search

Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location.

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How to decide between a responsive website or a native mobile app

It’s a tough call to make when deciding between responsive design or an app, but in the end, it depends on the goals of your business.

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Top Web Design Trends In 2014

The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and storytelling design.

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Decoding Digital Marketing

How can you prepare yourself to be a digital marketing professional when working on behalf of a brand, product or service?

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TapSense Releases Latest Mobile Marketing User Guide

A lot of marketers know they should be accommodating our new, more mobile online habits, but haven’t been given straightforward advice on just how to do that.

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2014 Digital and Social Media Predictions

In 2014, we’ll continue our drive for smaller, more important conversations. Data analysis will increasingly shape our branded content. We’ll see a shift towards more visual content, especially as mobile form factors dominate.

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