In order to make the right choices regarding who to target to ensure your brand is part of the product buying conversation, decision makers (unsurprisingly) turn to sources they trust, who are highly influential in the decision-making process.
Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location.
The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and storytelling design.
In 2014, we’ll continue our drive for smaller, more important conversations. Data analysis will increasingly shape our branded content. We’ll see a shift towards more visual content, especially as mobile form factors dominate.