Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors?
It's easy for businesses to lose potential customers with a complicated, slow or inefficient mobile website. After all, if your business doesn't have a viable mobile strategy, chances are that one of your competitors does, and that stiletto-hunting customer will go to them.
There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology – a liaison just as fraught with potential issues as the familiar one between Agency and Publisher.
With nearly all phones equipped with SMS capabilities, and with consumers reading virtually every text within minutes after receipt, why is it that businesses still choose to forego this channel and rely solely on mobile optimized websites and native applications?