Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors?

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How to Improve Your Mobile Marketing Strategy

It's easy for businesses to lose potential customers with a complicated, slow or inefficient mobile website. After all, if your business doesn't have a viable mobile strategy, chances are that one of your competitors does, and that stiletto-hunting customer will go to them.

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Agencies & Advertising Tech: Beyond The Client/Vendor Relationship

There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology – a liaison just as fraught with potential issues as the familiar one between Agency and Publisher.

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No, Really, You Should Test That

Marketing is full of opinions. That’s one of the things that is great about marketing — our ability to generate creative ideas and embrace them passionately.

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Social Media Checklist For New Websites & Businesses

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue.

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The Most Overlooked Email Marketing Strategy: Segmentation

Do you like personal attention? So do your recipients! Segmenting your emails means sending each individual customer the right email for them at this moment.

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Why old-school SMS is still a powerful mobile marketing tool

With nearly all phones equipped with SMS capabilities, and with consumers reading virtually every text within minutes after receipt, why is it that businesses still choose to forego this channel and rely solely on mobile optimized websites and native applications?

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5 Ways To Make Your Client Kickoff Meeting A Success

A client kickoff meeting is one of the most important aspects of your online marketing campaign. You set the tone and standards, learn about the client, and start formulating your strategy.

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