Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

4 Myths About User Experience - And How to Bust Them

Don’t forget that the real benefit of UX knowledge comes from using it to design empathy into every aspect of your organization.

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20 Quick-Win Tactics For Building A New Social Media Presence

When you’re building a brand-new Facebook page, Twitter account, Pinterest profile, Google+ page or other social media presence, the rules are different. For a while, your only objective is getting your audience to a minimum critical mass.

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Content: Why Influence Matters

Influencers are influential individuals with an above-average impact on (some niche within) society. An influencer can be anyone from an international pop celebrity like Justin Bieber to a niche industry celebrity like Danny Sullivan.

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Understanding Digital Enmeshment

Although it is clear that it is not just one ad or channel that drives a sale, it is important to understand how channels might overlap and influence consumer behaviors.

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How To Give A Presentation To Strangers

How can you make yourself likable? The best way, whether you’re presenting to a group or even conversing one-on-one, is to make it clear that you like the other party. And the only way to express that feeling believably is to actually feel it.

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SEO: Focus On The Only Metric That Matters

If you’re a business owner working with an SEO firm, an in-house team, or doing SEO on your own, what does this mean? It means you should be making every effort to tie your SEO efforts to profits.

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Customer Experience Controls Business Growth Today

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message.

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Networking Tips: In-Person & Online

It’s vital to have skills to be comfortable following up, sending an email, tweeting, blogging or posting, as the new version of face-to-face…screen-to-screen. It’s important to be comfortable with both sets of communication skills – in-person and online.

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