When you’re building a brand-new Facebook page, Twitter account, Pinterest profile, Google+ page or other social media presence, the rules are different. For a while, your only objective is getting your audience to a minimum critical mass.
Influencers are influential individuals with an above-average impact on (some niche within) society. An influencer can be anyone from an international pop celebrity like Justin Bieber to a niche industry celebrity like Danny Sullivan.
How can you make yourself likable? The best way, whether you’re presenting to a group or even conversing one-on-one, is to make it clear that you like the other party. And the only way to express that feeling believably is to actually feel it.
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message.
It’s vital to have skills to be comfortable following up, sending an email, tweeting, blogging or posting, as the new version of face-to-face…screen-to-screen. It’s important to be comfortable with both sets of communication skills – in-person and online.