Moms cover a wide spectrum; there is no such thing as the ‘typical mom.’ Marketers that leverage digital media most effectively use the right channels—and the right creative spanning rich media, video, mobile and social—to reach their target mom.
The rise of Customer Analytics comes out of a need for more information. Marketers need more than site behavior and conversions to steer them in the right direction. As is the case with most analytics evolutions, the tools have finally caught up with our needs and from it came a customer data resurgence.
Page Speed is a critical component in the digital user experience, and it is hugely important in our content-driven world. There’s a reason why Google Analytics now includes statistics like Page Load Time, Lookup, and Page Size.