Knowledge

Below you will find some interesting and useful sources of knowledge we have collected for you.

10 Predictions About the Future of Ecommerce

Personalized shopping is changing the way we find, buy and recommend products to our friends already. But from a business point of view, what's going to capture shoppers' attention next?

Read the article

This Is The Most Important Demographic In Relationship Marketing

Moms cover a wide spectrum; there is no such thing as the ‘typical mom.’ Marketers that leverage digital media most effectively use the right channels—and the right creative spanning rich media, video, mobile and social—to reach their target mom.

Read the article

8 SEO Cleanse & Recharge Ideas For Fall 2013

Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your website an SEO cleanse and recharge the old batteries.

Read the article

Why Customer-Centric Mobile Optimization Matters

While it’s critical to address the mobile environment, it’s equally important to address it well.

Read the article

Your Brand Is Demand's Best Friend

By the time customers interact with your sales team, they’ve already made judgments about what your brand represents. Most of these judgments are based on sources you do not control.

Read the article

What Are You Going To Do With All Those Likes?

Followers — especially ones that show up just to gawk at a Twitter train wreck — don’t equal burritos sold. And similarly, “liking” a store on Facebook doesn’t mean I’m going to visit, let alone buy.

Read the article

How To Get The Most Out Of Your Customer Analytics

The rise of Customer Analytics comes out of a need for more information. Marketers need more than site behavior and conversions to steer them in the right direction. As is the case with most analytics evolutions, the tools have finally caught up with our needs and from it came a customer data resurgence.

Read the article

Page Speed Matters! Why You Need to Improve Yours Today

Page Speed is a critical component in the digital user experience, and it is hugely important in our content-driven world. There’s a reason why Google Analytics now includes statistics like Page Load Time, Lookup, and Page Size.

Read the article